Beyonce to Star in Super Bowl Commercial
Beyonce won’t perform during half-time at Super Bowl XLIV, but she will still make a special appearance by starring in her first game time commercial. The singer has signed on as a spokesperson for the hi-definition television brand, Vizio, and she will appear in a new one-minute commercial during the game to promote their current products.
From the set of the new commercial, Beyonce told ET that she felt a bit nervous about her Super Bowl debut. “It’s an honor for me to know that I’m going to be a part of the great commercials in 2010,” she said. “It’s a little bit of pressure because they have genius commercials, so we have to make sure our commercial is really cool because all the guys will be watching.”
While it’s too early to predict whether or not Beyonce’s Vizio slot will be a contender for the top Super Bowl commercial, she can rest assured that she’s in good hands. The million dollar commercial was directed by three-time Oscar nominee, Wally Pfister, who worked on the recent Batman installations ‘The Dark Knight’ and ‘Batman Begins.’
Beyonce’s Vizio commercial will air during the fourth quarter of Super Bowl XLIV on Feb. 7. Check out ET’s behind the scenes coverage of Beyonce on set.