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Beyonce Premieres ‘Standing on the Sun’ With New H&M Video


Beyonce strikes again! The singer released her newest song, “Standing on the Sun,” via an H&M ad this morning — and it’s pretty hot (the video that is).

Mrs. Carter dances and writhes about in the sand, while modeling several fashionable bikinis from the H&M Summer Collection on the shores of Nassau.

This is the second Beyonce single in 2013 to premiere in an ad campaign. Her previous song “Grown Woman” was featured in an ostentatious Pepsi commercial.

“Standing on the Sun” was co-written by Greg Kurstin and Sia (who tweeted about her involvement in the new song). The clip was directed by wunderkind videographer Jonas Åkerlund.

The song itself features a rigid drum beat through which Beyonce swoops in and out, delivering angular pop melodies. Check it out for yourself below.

Watch Beyonce’s “Standing on the Sun” H&M Video

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