Beyonce’s Global Domination — ‘Run the World (Girls)’ Video
With the end of the world rapidly approaching, at least according to some, Beyonce‘s ‘Run the World (Girls)’ comes just in time for the songstress to take charge of a dying planet or, you know, at least save the ever-ailing music industry. All hyperbole and joking aside, “Mrs. Z” premiered her hotly anticipated new track and accompanying video — which, truth be told, does have apocalyptic imagery — on ‘American Idol’ on Wednesday, May 18. Directed by Francis Lawrence (‘Water for Elephants’), the cinematic piece features a side of Beyonce we haven’t really seen before. Immediately after the televised broadcast, the video premiered online — check it out below.
“It’s definitely riskier than something a bit more…simple,” Beyonce told Billboard.com earlier this week. “I just heard the track and loved that it was so different: it felt a bit African, a bit electronic and futuristic.”
And it is all of those things. But while Beyonce originally claimed that she had invented a new genre of music for her upcoming album, ‘4,’ she has since clarified that the release, including this new single, just represents a departure from the mainstream R&B path she’s taken in the past. If ‘Run the World (Girls)’ is any indication of the rest of the new album, she certainly is headed into the future with a homemade fusion that cuts across R&B, pop, rock and even electronica. Indeed, it’s a brave new world for her. And she’s ready to run it.