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Beyonce Debuts House of Dereon Ad Campaign for Fall 2012 — Photos

Beyonce House of Dereon
Beyonce has unveiled the latest looks from her House of Dereon clothing line in a smoldering new ad campaign. The style-savvy star seems to be channeling her alter ego Sasha Fierce in a series of Jean-Baptiste Mondino-framed snapshots that have been posted to the House of Dereon Facebook page. Work it, girl!

Queen B’s latest collaboration with her impossibly glamorous mom, Tina Knowles, is inspired by the boho concertgoer at the Glastonbury Festival, which Beyonce headlined in 2011.

The Fall 2012 aesthetic is also a reflection of Bey’s personal style, including her newfound love of wild prints, wide-brimmed fedoras and circular sunglasses!

“I am so excited about this autumn and winter ad campaign,” Bey’s mom and business partner said of the new collection. “The images of BeyoncĂ© are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal,” she said on the HOD official website.

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