Contact Us

Beyonce Gives Major Opportunity to Model With Muscular Dystrophy

Rock in Rio 2013
Buda Mendes, Getty Images

As Beyoncé’s “Formation” single and video continue to pick up traction, the pop star is helping push the song and its message with exclusive “Formation” paraphernalia. To do so, the pop star has acquired models, as expected, to promote the clothing campaign, but this time she included one model with muscular dystrophy to aid in the campaign.


According to Jonathan Cheban’s The Dishh, Queen Bey cast model Jillian Mercado to help market the mogul’s latest merchandise. IMG Models, a premiere agency as well as Mercado’s casting representation, took to Facebook to announce the shoot and Mercado’s involvement with the campaign. And in her excitement, the FIT graduate and fashion blogger, who got her first look in a 2014 Diesel campaign, raved about the news on Twitter.

Not confident in knowing her career would ever truly take off, Mercado later found herself headlining Nordstrom’s anniversary catalog in the summer of 2014. Now, she’s focused on continuing to change the face of fashion with her most recent endorsement from Bey herself. When it comes to fashion, the only thing Jillian has to say is, “Go big or go home.”

Beyonce’s Top 10 Career Moments

Recommended for You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!