Beyonce, Coldplay Criticized for ‘Hymn For the Weekend’ Video
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The Ben Mor-directed visual was filmed in Mumbai, India and shows some major love to the culture — including a cameo from Bollywood actress Sonam Kapoor. There’s also a nod to Holi, the South Asian festival of colors ,as kids throw the colorful powder on Coldplay’s leading man, Chris Martin.
But some of the images have gotten criticism for what some feel is cultural appropriation.
Bey wears a traditional headscarf — typically for women who want to show modesty — and in the next scene, Queen B dons a dress with a revealing neckline. There isn’t anything wrong with showing off cleavage — but the stark contradiction can be interpreted as a lack of respect for the traditional garb worn in the previous shot. She also does a hand gesture reserved for the Indian classical and spiritual dance, Bharatanatyam. And the jewelry headpiece — while beautiful — is similar to an adornment typically reserved for Indian women to wear on their wedding day. And since Bey is already very much married (Hey Jay Z), that may be inappropriate as well.
The entire video is gorgeous though — and we can’t help but to love the scene when a young boy shows off some b-boy moves. The track comes off of Coldplay’s latest album, A Head Full of Dreams, which is out now.
Check out the clip above and see what tweeters are saying about it below. Also, give us your verdict in the comments: Appropriation or appreciation?
Hymn for the weekend would have been cultural appropriation if they filmed in America with white actors pretending to be Indian
— Beyoncé's Apprentice (@TrellBeyLike) January 29, 2016
Hymn for the Weekend is cultural appropriation. Not sorry, Bey.
— kate the great (@katierounds214) January 29, 2016
Already one of my favorite videos of the year. (And no it's not cultural appropriation, more like appreciation.) https://t.co/oJYFH1ofFK
— Trilluminati. (@thirdeyesquints) January 29, 2016
And just before y'all start w/ the antics.. @coldplay's "Hymn for the Weekend" is NOT cultural appropriation. Native actors in their setting
— Sim Simma (@Chocolate_Me) January 29, 2016
There is a difference between cultural appreciation and cultural appropriation. Hymn For The Weekend = appreciation
— jonathan (@chnnelorange) January 29, 2016
This video is beautiful, despite the cultural appropriation…and the song's nice. Coldplay – Hymn For The Weekend https://t.co/tVpaJE2DyX
— Joe (@HouseOfVMin) January 29, 2016
Can someone intelligent please tell me whether the Hymn For The Weekend music video is cultural appropriation or appreciation.
— Daisy. (@daisy_tea_) January 29, 2016
My Sonam looks adorable for the half-sec she's in it for, but that Hymn for the Weekend vid is some fairly uninspired cultural appropriation
— Sal (@Salandthebadpun) January 29, 2016
Expecting Hymn For The Weekend to inspire further cultural appropriation. Maybe Kanye featuring Katy Perry with some English Morris dancers?
— Dick Tracy (@iamrichardmh) January 29, 2016
— Fakisha (@Fakisha_Fabre) January 29, 2016