Contact Us

B.o.B. Lands in New Adidas Commercial

Tim Mosenfelder, Getty Images

Converse recently recruited Kid Cudi for their ‘Three Artists-One Song’ series, while Nike tapped Wu-Tang‘s RZA for their latest athletic ads. Now, Adidas has gotten in on the action by enlisting ATL rapper B.o.B. for their new sneaker campaign.

Bobby Ray joins actor Paul Iacono — star of MTV‘s ‘The Hard Times of RJ Berger’ — in the promo, where he plays a short order cook in Adidas’ ‘Mega Diner,’ serving up fresh kicks. During the clip, the single ‘Magic,’ off his debut album ‘B.o.B.: The Adventures of Bobby Ray,’ can be heard in the background, highlighting B.o.B.’s shout-out to the iconic sneaker brand.

B.o.B. will be back in his hometown of Atlanta this weekend, where he is set to perform a free show on Saturday, July 31.

Check out his Adidas debut after the jump.

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://theboombox.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!