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B.o.B. Is ‘All In’ for Adidas Commercial

Steve Granitz, WireImag
B.o.B. appeared in his first Adidas commercial back in July 2010, to the backdrop of his single ‘Magic, a track from his debut album ‘B.o.B Presents: The Adventures of Bobby Ray.’ Now the ATL rapper has resurfaced in the sneaker giant’s latest international campaign.

The new Adidas “All In” commercial features a series of sport clips, spliced with footage of the pop star taking the stage in front of a live crowd. But this time, instead of B.o.B.’s music, the ad is set to ‘Civilization,’ the new single from French electro group Justice. The song is set to debut on their forthcoming album, due out in April.

Other celebrity appearances in the new ad include Katy Perry, David Beckham and Chicago Bulls player Derrick Rose. The commercial is directed by Romain Gavras, the mastermind behind M.I.A.’s controversial ‘Born Free’ video.

Watch B.o.B. in Adidas’ ‘All In’ Commercial after the jump.

Watch B.o.B.’s Adidas Commercial

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