While tennis is no doubt a very athletic sport by design, the apparel and footwear lean a little bit toward the lifestyle market. There is something innately casual about the gear worn and this latest look from Adidas plays all the way into that subtlety.
What’s not to love about the Nike Air Python? The sneaker’s clear-cut lifestyle appeal is one which we can greatly appreciate and with this latest colorway, the brand has really blown that aspect of the shoe out by the use of iridescent leather.
There is not much to dislike about New Balance and when they deck out a silhouette in a bulletproof colorway, it's just a reminder that the brand rarely fails on a release. This next drop is dedicated to the wave chasers out there and those that can’t escape life long enough to enjoy a day off at the nearest beach.
Regardless of which brand is behind the release of an all-red sneaker, Kanye West’s Red October kicks are usually the first thing that comes to mind. Asics was probably mindful of this when they dropped this killer new colorway of the Gel-Lyte V. Perhaps they were trying to shift that paradigm.
Milkfed started out as Sofia Coppola’s T-shirt line and while it may be relegated to a few vintage pieces here in the states, in Japan it seems to be thriving. So much so that the brand recently teamed up with Reebok for a limited edition sneaker release that ladies are sure to love.
When it comes to video games, there is something much more visceral about a pinball machine than their digitized counterparts. The balls and paddles involved can almost make it an actual sport and since every sport needs a shoe, New Balance is here to supply.
Puma is one of those brands that doesn’t really rely on hype so much as quality and as a result, they have been silently winning for a long time. They’re looking to add another notch to their belt with this latest drop, which pits one of their most iconic models against premium leather.
Kanye West is slowly marching towards becoming that ubiquitous pop cultural icon by creating a body of work outside of music that is in high demand. His status as a footwear designer has successfully spanned two brands, which means that his fans are loyal and that's pretty powerful.
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