Alicia Keys’ ‘Digital Death’ AIDS Fundraiser Reaches $1 Million
Alicia Keys and numerous celebrities who participated in her “digital death” campaign to raise money for the singer’s Keep a Child Alive charity have been summoned back to life after the fundraiser hit the $1 million mark this week.
The AIDS fundraising campaign wrapped with a $500,000 donation from pharmaceutical entrepreneur Stewart Rahr on Monday (Dec. 6). The generous funds helped Keys and her supporters complete their initiative, after a slow fundraising start made them the butt of jokes for several days.
Celebrity participants in the digital campaign included Swizz Beatz, Usher, Janelle Monáe, Justin Timberlake, Kim Kardashian and Ryan Seacrest, who were all forced to abstain from social networking sites like Facebook and Twitter until they helped to reach $1 million raised. The campaign kicked off on World AIDS Day, on Dec. 1, but the donations trickled in slowly, topping out at $200,000 a few days in.
Keys and her charity’s co-founder Leigh Blake reported the fundraiser’s success on Monday, followed by a stream of tweets from participating celebs who were happy to return to their online lives. “Aliciakeys is alive!” the singer wrote. “We raised $1 mil. To help KCA fight AIDS & save lives! Thank u so much & never stop buying life! Big Shout to YOU!! All the artists involved!!! And StewieRah!!”
Alicia Keys’ Keep a Child Alive organization provides help for families afflicted by HIV/AIDs in India and Africa.