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Akon Names New Fragrance After His Album and Label

Singer/producer Akon is officially in the fragrance business after launching his new scent Konvict via the Web. The line, which offers perfume for woman and cologne for men in the form of a handcuff shaped bottle, is named after his multi-platinum album ‘Konvicted‘ released in 2006.

Konvict is produced in partnership with Akon’s newly formed company Konvict Cosmetics International LLC. “We are excited and honored to launch Konvict with Akon which we project strong sales in this celebrity fragrance market,” managing director Jack Aini said.

Akon will donate 10 percent of the fragrances proceeds to his Konfidence Foundation, which brings awareness to the conditions in Africa and provides access to recreational environments, learning and wellness services for underprivileged youth on the continent. A native of Senegal, Akon split his time between the West African country and the United States before moving to New Jersey at age 15. He rose to fame with his 2004 release ‘Locked Up,’ and has since started his own record label Konvict Muzik, home to both T-Pain and Lady Gaga.

For more information on the fragrance or to purchase, visit Akonfragrances.com.

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