Adidas Futurecraft 3D
The future is a truly amazing time to be alive and we’re not talking about the rapper or his collaborative album with Drake. The big news is all about Adidas taking 3D printing technology and innovating the consumer experience yet again.
The proposed Adidas Futurcraft 3D model looks a bit like an Adidas Ultra Boost model but calling it by that name would discredit the sneakers main draw: the 3D printed midsole. If you’ve seen 3D printers before, it’s hard to imagine the rigid objects they produce being used as cushioning for a sneaker. But leave it to Adidas to completely flip the script.
The way they plan to employ the technology is by having runners drop by a shop, run on a treadmill and instantly get a runner made specifically for their use by taking their footprint and pressure points for custom cushioning. In a nutshell, these are truly one of a kind sneakers.
Expect to see great things from the Futurecraft initiative and their collaboration with Materialise as they will be making more announcements on their design innovations in the coming months. Hats off to Adidas for continuing to push the envelope when it comes to a full-on experience of purchasing sneakers.
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