Contact Us

50 Cent’s Headphones Deal With Sleek Audio Terminated

Getty Images

In January, 50 Cent announced a new partnership with Sleek Audio to unveil his Sleek by 50 Cent Platinum Headphones at the Las Vegas Consumer Electronics Show. However, four months later, the lucrative deal has been terminated.

On Friday (May 6), Sleek Audio announced the end of their business deal with 50, explaining in a statement, “We will be re-evaluating our Wireless Hybrid over-the-ear headphones at a later date. Currently we are working to bring our new, U.S.-made in-ear products to the market.”

50′s foray into the world of headphones raised eyebrows and concerns that the business move was a direct target at Dr. Dre‘s brand of Beats By Dre headphones. In a series of tweets, 50 claimed that Dre and Interscope chairman Jimmy Iovine were upset about his new headphone line, but the West Coast rapper-producer later claimed that he had no knowledge of Fif’s Sleek line.

During the initial introduction of his headphones, the G-Unit CEO sounded sincere, telling the CES crowd, “I know music and I’ve tried everything on the market as far as headphones go, but I wanted something different, something better that really pushed the envelope and gave all music fans a new way to listen to their favorite artists.” But he later admitted that his tweets, at least, were intended to annoy and grab the attention of former collaborator Dr. Dre.

In recent weeks, 50 Cent has focused his efforts on beefing up his G-Note imprint with the addition of Phoenix rapper Hot Rod and ‘Jersey Shore’ star DJ Pauly D.


Watch 50 Cent Perform ‘Get Up’ at AOL Sessions
if(typeof AOLVP_cfg===’undefined’)AOLVP_cfg=[];AOLVP_cfg.push({id:’AOLVP_us_56348184001′,’codever’:0.1,’autoload’:false,’autoplay’:false,’playerid’:’61371447001′,’videoid’:’56348184001′,’publisherid’:1612833736,’playertype’:'pageload’,'width’:476,’height’:357,’videotitle’:'Test’,'bgcolor’:”});

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://theboombox.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!