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How 2 Chainz is Cashing in on Being 2 Chainz (test)

paul cantor, WireImage

While this is an outline of how 2 Chainz, the artist formerly known as Tity Boy, has essentially sold out it is important to provide some context on the guy. This isn’t 2 Chainz’s first rodeo. He was previously in Playaz Circle, a group on Ludacris’s DTP imprint, and managed to surf the Lil Wayne hook wave at the precise moment with “Duffle Bag Boys”. It was a hit and Playaz Circle’s debut, Supply & Demand, did well commercially.

Then the hit records dried up and Playaz Circle sophomore album Flight 360: The Takeoff bombed. While many doubted that a Tity Boi solo career would take off, Street Execs management did. After a spectacular grassroots marketing campaign including being re branded 2 Chainz and studying Lil B videos, he managed to acquire the top spot in rap. While 2 Chainz may be getting a little out of hand in the forced collaboration department, he knows all to well how quickly this notoriety can come and go. Plus hiring a private chef(s) for sweet instagrams is certainly not cheap. Below are five examples of 2 Chainz’s questionable feature choices.

Content link http://youtu.be/m9PXLjulGio

First off it takes a certain type of superstar aura to pull of the jacket with no shirt underneath look. An aura B. Smyth simply does not pocess. From the Jeremy Scott winged hat to the weak sauce not quite on point 90s style choreography this is a fail from the jump. Dead give away that 2 Chainz is only giving 50% at best is the mere fact he only bothered to wear one chain in the video.

Tity Boi Food Ista That Is Cooler Than This: Fish and grits

Content link https://soundcloud.com/falloutboy/my-songs-know-what-you-did

Perfect example of what happens when successful people in the music industry just give up. Fall Out Boy rained during the commercial emo rock era of the mid nineties. Then Pete Wentz began concentrating on being a tabloid star, wifed up Ashlee Simpson, had a kid, and got divorced. Sure FOB thought they could just jump back into popularity forgetting that their fan base grew up, and are now ashamed for once liking Fall Out Boy. So what was the solution from the best and brightest of the music industry? Simple. Need more 2 Chainz! First throw the guy in a music video for no apparent reason, and then obviously put him on the remix. This is how you get a new generation of fans from a formerly popular act according to the recorded music industry. Notice how they don’t even bother putting Fall Out Boy in the remix artwork. Well played.

Tity Boi Food Ista That Is Cooler Than This: Brunch

Content link http://youtu.be/6m9z753LG8o

Why is Tity Boi on the official Diplo remix of “Gangam Style”? Just doesn’t really make much sense to be identifying oneself in the trap one second and then the next you are on the remix for a Korean pop artist that exclusively non confrontational people think is cool. It is either the trap or K-Pop. 2 Chainz got greedy and tried to have both.

Tity Boi Food Ista That Is Cooler Than This: Lobster, scallops rice and garlic green beans

Content link https://soundcloud.com/travisscott-2/travi-scott-upper-echelon-ft-t

Mutual friend feature wave. Long story short there is a new rapper, Travis Scott, who put on a Givenchy shirt then cut and pasted his whole style from more popular artists such as 2 Chainz & Kanye West. While Travis pretends to be really progressive and original in reality the industry people he signed with realized artists like 2 Chainz being featured on his music is necessary for him to be relevant. Not much of an original move, but appreciated the pump fake attempt of originality on the song artwork. Camouflage is cool but to be alternative Travis went with the slightly less popular hunter print camo. This is how rappers are creative in 2013.

Tity Boi Food Ista That Is Cooler Than This: Benihana issues

Content link http://instagram.com/p/X7zadpTYW4/

Law And Order ft 2 Chainz. What better way to commemorate a show about Law & Order then to use it as an opportunity to disrespect the non smoking rules of a hotel? Can’t really really be mad at this actually. TV money is good money, and True Religion suits are expensive. Also that instagram kind of provided enough context to turn a potential L into a W. Main disappointment is that he didn’t get a chair that said “2 Chainz” on it.

Tity Boi Food Ista That Is Cooler Than This: Yet to be instagrammed.

Watch Diplo on Working on 2 Chainz Video

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